For this Retail Space, I worked along side a partner to create a complete new concept for an Ulta Beauty retail store that is ergonomic, accessible, sustainable, and barrier-free, while speaking to the new generations, and social media aesthetics. 

 

Objective Of The Project:

 

Reimagine and enhance the in-store experience at Ulta Beauty to resonate with Gen-Z shoppers. Develop an innovative design concept that integrates store layout, visual merchandising, and customer engagement, creating a dynamic and immersive retail environment that celebrates discovery and aligns with Ulta’s brand values and aesthetic.