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The strategic flow of circulation in the space, informed by our research and preliminary sketches, creates an intuitive path that mirrors natural human movement. By designing the layout to guide customers along this organic route, we ensure that all brands and products are seamlessly showcased, enhancing visibility and maximizing sales. Moreover, the interactive design not only enhances the 'Instagrammable' appeal of the store but also entices customers to explore every corner, immersing themselves in various installations for a memorable shopping experience.

© 2023 by Sophiya Matta.

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